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With a heritage of producing handsets that combine the best in style and substance, Prada and LG have unveiled the partnership’s latest must-have smartphone, the Prada phone by LG 3.0.
Costing BD247, this highly-anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
It combines Prada’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with a 4.3-inch and 800-nit screen.
Styled with Prada’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and Prada’s signature Saffiano pattern to the back, all finished in classic black.
With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard keys completing the sleek simple finish.
As effective as it is striking, the Prada phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band Wi-Fi for high-speed surfing on the go.
The smartphone’s sleek design is also reflected once switched on. The Prada phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favourite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all life’s good moments can be captured and enjoyed in high quality, a company spokesman said.
To complement the handset, users will have access to a full line of Prada phone accessories such as a Prada branded cradle and Bluetooth ear set. Users can also carry their Prada phone by LG 3.0 in a range of stylish pouches.
The collaboration between Prada and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
Prada is one of the world’s leaders in the luxury goods sector, operating actively with the Prada, MiuMiu, Church’s and Car Shoe brands to produce and market high-quality handbags, leather goods, footwear, clothing and accessories. Furthermore, the group operates in the eyewear and fragrances sectors on the basis of license agreements.
LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances.
