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Iconic motoring marque Mini, the small car with the big attitude, turned 53 this week.
Arguably one of the most loved and unique car brands, Mini has become an object and subject of obsession for many people around the world.
Sir Alec Issigonis was the original mastermind behind the car that went on to become an icon of the 1960s. He was set a task by the then British Motor Corporation to build a car that had lots of space inside and minimum dimensions outside, seats for four passengers, impeccable driving characteristics, superior fuel economy, all at a very affordable price. The result was the Morris Mini Minor, which was born on August 26, 1959.
In 1961 a special variant of the classic appeared and consolidated the legend of the classic Mini. The response to this Mini Cooper was unprecedented.
Numerous versions of the classic Mini with all kinds of highlights – from sporty to trendy, distinguished to fresh – encompassed the classic Mini line-up. It even went on to win three Monte Carlo races by 1967 and became a film star within its own right after appearing in The Italian Job.
By 2000, more than 5.3 million units had left the production plants in the UK, making it the world’s most successful compact car.
In 2001 the BMW Group re-launched the classic Mini and today, the marque continues to lead as the fastest growing premium brand in the world.
During the first half of 2012, sales grew 48 per cent across nine different Middle Eastern markets. To date over 2.6 million Mini vehicles have been sold worldwide since the ‘New Mini’ was launched.
Today’s Mini line-up includes six models: the Mini Hatch, Mini Cabrio, Mini Clubman, Mini Countryman, Mini Coupe and, most recently, the Mini Roadster. All are available in various engine variants.
For more details, contact Euro Motors on 17750750.
