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Mercedes-Benz Middle East & Levant has set new sales records including 10 consecutive months of double digit regional growth, with year to date (YTD) sales up 16 per cent on 2011.
Regional distributors in Bahrain, Abu Dhabi, Kuwait and Qatar also celebrated their best ever July country sales.
The new records are testament to the success of Mercedes-Benz Middle East and Levant’s ‘Year of the SUV and AMG’ 2012 sales strategy, the company says.
SUV sales increased 25 per cent over July 2011, led by 50 per cent month on month (MOM) growth from the newly-launched M-Class.
The evergreen G-Class continued to assert its dominance in the segment, with 19 per cent growth.
The fires of Affalterbach were given a high octane sales boost, with July sales for the Mercedes-AMG performance division turbo charged by 178 per cent over the same month last year.
The E 63 AMG executive saloon increased 20 per cent YTD, with five times more people buying the newly-launched ML 63 AMG. Sales of the G 55 AMG grew 65 per cent MOM, together with its G 63 AMG and G 65 AMG variants.
Frank Bernthaler, director, sales and marketing, Mercedes-Benz Cars, Middle East & Levant said: “The unprecedented success witnessed in 2012 so far both regionally and in our country markets is very encouraging as we aim for a best ever year.
“With yet more new launches of exciting models planned, we are confident that we are on track to-wards reaching our goal of a regional record for the brand that promises ‘The best or nothing’.”
For more details on the latest Mercedes models available contact Al Haddad Motors on 17785454.
