Revamped for success

THE new Lincoln MKZ was unveiled at a sophisticated event hosted by Almoayyed Motors, the marque’s importer-dealer in the kingdom.

The event marked a milestone in the brand’s reinvention, the MKZ is the first vehicle from the Lincoln Design Studio, a centre in Dearborn, Michigan, US, charged with breathing new life into the luxury arm of Ford.

“The all-new Lincoln MKZ represents the future of Lincoln in both style and substance, featuring stunning design wrapped around intuitive, purposeful technology,” said Paul Anderson, marketing director of Ford Middle East.

“It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients – vehicles that are distinctive, elegant, full of technology and a delight to own.”

Sandeep Mathur, general manager at Almoayyed Motors, said: “We are thrilled to debut a new Lincoln era for our customers here in Bahrain starting with the new MKZ. We are confident that this new model will set the benchmark and standard customers can expect from Lincoln moving forward.

“Our intention is to bring a whole new ownership experience to Lincoln owners, starting with truly unique features and technologies that elevate the driving experience, as well as sales and service experiences that promise to put them in a league of their own as Lincoln customers.”

Asthetically, the new model is striking. Its modern design retains classic Lincoln design elements including a more refined interpretation of the split-wing grille, first seen on the 1938 Lincoln-Zephyr.

Meanwhile, rearview mirrors stand on door-mounted, sculpted pedestals,  enabling the front door glass to extend farther forward to improve visibility and to allow more light into the interior. 

Under the bonnet is a 3.7-litre V6 paired with a six-speed automatic transmission that produces more power than the previous model while improving fuel economy by approximately five per cent. Standard paddle shifters mounted behind the steering wheel add to the performance driving experience.

A 2.0-litre four-cylinder EcoBoost engine (late availability) will deliver the performance of a traditional V6 along with improved fuel economy, delivering a projected 20-per cent increase in highway fuel economy compared to its predassesor.

The MKZ enters the mid-sized luxury segment with a range of features including: one of the world’s widest-opening retractable glass roofs, Lincoln Drive Control, Standard Lincoln Drive Control, a distinctive Push Button Shift gear, Active Noise Control and MyLincoln Touch.

Safety plays a big role in the new model’s appeal and as such it offers the Lane Keeping System (LKS), a suite of advanced driving aids that helps drivers avoid drifting from their lane due to distraction or fatigue. Consisting of Lane Keeping Aid, Lane Keeping Alert and Driver Assist, the LKS utilises a mono-vision camera integrated into the rearview mirror to read the lane markers ahead.

Adaptive Cruise Control and Collision Warning with Brake Support each use a long-range radar system that scans in front of the vehicle, automatically adjusting to traffic speed and providing a visual and audible alert when a potential front-end collision is detected.

Active park assist and Blind Spot Information System with cross-traffic alert use multiple short-range wide-angle radar sensors. Each function provides a distinct benefit, ranging from making parallel parking easier to warning of oncoming vehicles while backing out of a parking space.

SYNC with MyLincoln Touch makes it easier to use the entertainment, climate and available navigation features as well as personal electronic devices. Twin five-way controls on the steering wheel manage essential systems and many functions can be voice-activated via SYNC.

The new MKZ is the only sedan in its class to include Continuously Controlled Damping and Active Noise Control as standard equipment.

Prices will be announced soon.

For more details, visit Almoayyed Motors in Sitra or call 17737373.