Nissan Tiida was at the front of the pack when the Colour Run, ‘the happiest 5k on the planet’, arrived in to the UAE.
As the official car of the Colour Run, Nissan Tiida led participants off the start line as they embarked on the unique colour race which saw runners showered in colourful powder at one kilometre intervals of the 5km course.
Samir Cherfan, managing director, Nissan Middle East, said: “With the broadest range of vehicles of any manufacturer in the Middle East, Nissan is fortunate to be able to engage with the full spectrum of the region’s car buyers. The Colour Run, as a celebration of healthy living and fun, reflects Tiida’s colourful personality and is a natural setting for its next big moment.”