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The Ford Fusion is aiming to win over drivers in the kingdom with its suite of driver-assist technologies usually found only in luxury cars.
The mid-sized sedan has seen great feedback and increased demand, as more customers are taking advantage of its value for money and rewarding driving experience, its makers say.
Its package of radar, ultrasonic, optical and motion sensors offer added convenience and safety for customers. It also boasts a lane-keeping system, driver alert system, blind spot information system, active park assist, cross-traffic alert, adaptive cruise control, collision warning and a rear view camera.
Kalyana Sivagnanam, director of Ford Middle East & North Africa, said: “With an impressive list of game-changing technologies and class-leading engines as well as head-turning new designs, smart technologies and superior quality, the Ford Fusion truly stands out from the rest.”
Fusion’s suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering and data from the anti-lock braking and stability control systems.
According to the company, driver assist systems in the new Fusion mark Ford’s near-term next steps in the development of future mobility technologies.
“Sensing systems similar to what will be installed on the new Fusion are the foundational hardware that will help further progress active safety technology in the future including autonomous assisted driving in the long-term,” a spokesperson said.
The all-new Ford Fusion is available at all Ford dealerships across the Middle East.
Prices start from BD7,995.
For details, visit Almoayyed Motors showroom in Sitra or call 17737373.
