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MegaMart is now the only retailer in Bahrain authorised to stock the full range of Tesco private label products.
The company has signed an exclusive agreement with MENA Holdings Group Ltd, M H Group – Tesco’s distributor of private label for the Middle East and North Africa.
This range of products includes grocery, health and beauty, frozen, non-food and fresh products and will be rolled out to all stores over the next few weeks.
More than 1,500 Tesco products are now available in the eight MegaMart outlets as well as two outlets under the Macro Mart banner. The number of Tesco products available on-shelfs is expected to reach 2,500 by the end of the year.
Stage one of the rollout includes the introduction of Tesco frozen products such as ice-cream, frozen vegetables and readymade meals, dry grocery and FMCG products like cereals, canned goods, nuts, confectionery, oil and sauces, non-foods such as detergents, hand-wash and cosmetics as well as Tesco Organic and Tesco Finest ranges.
The supermarket chain also expects to introduce in the near future seasonal, fresh British produce and a range of short shelf life perishables such as dairy, finest English cheeses, cold cut meats and bakery items.
R.V. Waghnani, general manager of MegaMart said: “Our goal is always to offer the very best for our customers and with the addition of Tesco products to our portfolio we are leading the way by bringing the best of British food products to Bahraini and expat consumers.”
Iain Linday, the British ambassador to Bahrain helped at the launch. He said: “The arrival of this highly-regarded UK brand will I’m sure be welcomed across the Island.”
