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Nissan Motor Co and the Fédération Internationale de l’Automobile (FIA) announced at the Paris Motor Show that they would unite to make the world’s roads safer through the FIA Action for Road Safety campaign.
As part of the agreement, the Japanese automaker will become an Official Supporter of the FIA’s innovative awareness-raising campaign, which was launched in 2011 in support of the United Nations’ Decade of Action for Road Safety.
The new partnership will see Nissan support and promote awareness campaigns worldwide - in particular Action for Road Safety’s Golden Rules for Safer Motoring - with the aim of combatting a global scourge that results in the deaths of 1.3 million people annually, with 50 million more being injured each year.
Nissan vehicles are equipped with industry-leading safety technologies and these innovations will extend to the realisation of autonomous driving in the years to come, the company says. At the same time, various initiatives aimed at encouraging safe driving habits are being unveiled across the globe.
FIA president Jean Todt, said: “The FIA is extremely pleased to announce this key partnership. Nissan has a long tradition of developing life-saving automotive technologies and this new agreement reaffirms its strong commitment to road safety. By combining our efforts we can ensure that our message for safer driving and safer roads reaches an even wider audience.”
“We are pleased to work with the FIA and its global network to promote safer driving on roads around the world,” said Roel de Vries, Nissan corporate vice president responsible for Marketing and Brand Strategy. “Safety involves drivers, pedestrians and the community, and our working with the FIA will go a long way toward raising awareness and provide safer roads for everyone.”
The FIA has also launched worldwide road safety campaigns and programs, either alone or with partners, both institutional and private. This has included promotion of the Golden Rules for Safer Motoring, a set of reminders intended to help motorists improve their driving behaviour on the road.
