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The Nissan Pathfinder has won ‘Midsize SUV of the Year’ in the Automan magazine awards, bringing another prestigious trophy to the Japanese automaker’s bulging showcase.
“For the Pathfinder to be awarded the title of Midsize SUV of the Year is a tremendous honour for Nissan,” said Samir Cherfan, managing director, Nissan Middle East. “This is a highly-competitive segment which makes the Automan award even more noteworthy.”
Automan is a leading automotive publication in Oman and judges noted that Nissan had achieved its goal with the fourth generation Pathfinder of not just satisfying its faithful customers but attracting new buyers to the marque.
The award was received by Katib Belkhodja, brand manager for SUVs and Crossovers in Nissan Middle East during the ceremony that was held in ‘On the Rocks’ restaurant in Muscat.
The new vehicle has enjoyed high levels of popularity since its launch in 2013 with Pathfinder sales more than doubling during 2013 compared to the previous 12 months. The GCC countries, a heartland for the Pathfinder and Nissan vehicles generally, saw 5,936 Pathfinders leave the showroom floors, a 110 per cent increase and sales in Bahrain were recorded as up by 38 per cent.
Mr Cherfan said the Pathfinder was maintaining its momentum in 2014. “With fresh design and improved levels of standard technology, the all-new Pathfinder is all about generating new wave of Middle Eastern buyers looking for a stylish, premium and authentic SUV while staying true to the roots of this extremely popular vehicle,” he added.
The Automan award joins other accolades for the Pathfinder. It has been named ‘Best Mid-size SUV’ by Automobile TV in the Middle East, ‘best family car’ by Kelly Blue Book in the US and among the ‘10 Best family cars’ by Edmunds.com and Parents Magazine.
Nissan aims to sell 8,200 Pathfinders per year in the GCC in the next two years.
For details and to arrange a test drive contact YK Almoayyed on 17732732.
