Shop Bahrain is set to kick off the New Year in style.
The third edition of the shopping festival, co-organised by the Bahrain Tourism and Exhibitions Authority (BTEA) and Tamkeen, will feature a line-up of events, entertainment and prizes to be won from January 19 to February 18.
The event is held in cooperation with partners from the public and private sector such as Gulf Air, Batelco and YK Al Moayyed. Shaikh Khalid bin Humood Al Khalifa, the chief executive of the Bahrain Tourism and Exhibitions Authority, said: “The activities and entertainment held during Shop Bahrain will further position the kingdom as an ideal tourist destination. This year the line-up will be bigger and better.
The festival will also be held during the school holiday which will directly result in an influx of tourists from the region. This will positively impact the retail sector, drive the occupancy of the hotels and support the airline industry along with other service-led industries.”
During the 30 days, there will be a ‘Festival City’ located at the Bahrain Bay which will host a variety of activities for all age groups. Other highlights will include the return of the Taste Tour which is set to showcase a series of restaurants in addition to raffle draws offering visitors and residents the chance to win amazing prizes.