Denim delights

Denim brand American Eagle Outfitters has continued its expansion across the region with the opening of its second store in the kingdom at The Avenues - Bahrain.

Its newest edition aims to reflect the brand’s American origin and style and offer ‘an authentic ambiance and a relaxed shopping experience, which is complimented by unparalleled customer service’.

Julian Wing, American Eagle Outfitters’ business director, said: “We are excited to open our second store in Bahrain at The Avenues, following on from our successful launch at Seef Mall. Our new store will both surprise and delight our new and existing Bahraini customers with extended ranges and brand new exclusive collections.”

With the holiday theme of ‘Give. Love. Jeans’, the store launched its new holiday season collection to compliment the opening. With winter well on its way, the range focuses on hoodies, sweaters and jackets as well as new denim fits, washes and fabrications.

For girls, the season includes the best-selling jegging in multiple rises with added stretch providing unparalleled comfort, completing the look with an eye-catching bomber or parka to stay warm in the cooler nights. Men have a great choice of the comfortable and stylish flex denim. Or to stay on trend with the ‘athleisure’ look, the lightweight fleece jogger can be paired with a graphic crew sweater and plaid shirt.

Fashion-conscious shoppers at the opening last week had their denims personalised by machinists in the store.