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MCM, which stands for Modern Creation München, marked the festive season with fashion fit for a jet setter and accessories to boot.
The German brand’s 2020 campaign takes inspiration from its travel heritage and the result was brilliant. It featured global influencers such as Tanner Reese, Vanessa Hong and Sami Miro, sporting contemporary comfort wear aboard MCM Airlines at TWA Hotel at John F Kennedy Airport in New York.
The campaign shows the high-flying trio enjoying the festivities along with the in-flight DJ, decked out in the labels newly launched ready-to-wear items, including track suits and T-shirts, bling jewellery and travel pieces.
Each piece from the upcoming collection celebrates the brand‘s heritage in travel, and honours seminal moments in music from 1976 to 2020. Disco and techno serve as cultural touchstones for the brand. The colour palette pairs essential black with flashes of primary hues and shimmering metallics are offset by pale neutrals. The assortment is rounded out with Visetos traveler cabin trolley rolling luggage and heritage trunks.
The collection is already available in stores and online. The campaign was captured by cinematographer Basil Fauchier and photographers Robert Kulisek and Luke Abbey.
