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Niche Garden and Creed Parfums hosted a special meet and greet event for Edwin Creed, seventh generation son of Olivier Creed and co-owner of the House of Creed Paris (1760), at Al Hawaj Niche Garden in Seef Mall.
Established in 1760 in London, the House of Creed quickly became a favourite with the Court of England and Queen Victoria recongised the brand for its quality, refinement and originality. Today in its seventh generation, Creed creates unique perfumes, masterpieces of creativity that are worn by some of the most famous and powerful people around the world.
At Al Hawaj, the most popular brands include Silver Mountain, Viking and Aventus. Aventus’ new cologne was launched at the exclusive event held last week.
The event was attended by French Ambassador to Bahrain His Excellency Jerome Cauchard, together with selected guests and media.
Al Hawaj Managing Director Jawad Al Hawaj opened the evening and welcomed the guests. Al Hawaj General Manager Abdul Wahab Al Hawaj, Hussein Al Hawaj and Ahmed Al Hawaj were also present as well as other top officials, including Marc Bierer from Creed.
