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Mindshare has been awarded Global Media Agency of the Year by renowned industry magazine Advertising Age.
The award follows a momentous year for the WPP-owned network, which restructured its operation during 2008 merging 12 agency units into four: Client Leadership group; Business Planning; a creative media thinking unit called Invention; and The Exchange, which handles on and offline trading.
AdAge said the global restructure of the business was a key reason for the award and also noted successes such as the Chinese version of Ugly Betty, which had been commissioned on behalf of Mindshare's client Unilever and 'In the Motherhood' a joint US project by Unilever and Sprint, which used an integration with The Ellen DeGeneres Show to drive women to inthemotherhood.com where they could tell real-life stories.
Dominic Proctor, chief executive of Mindshare Worldwide, said: "We'd like to thank Advertising Age for voting us Global Agency of the Year. Last year was a momentous one as we have been driving change across our business - from our structure and our approach right through to our own brand look and feel - once again taking the lead position in the industry."
