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Al Ali Shopping Complex aims to entice shoppers into the centre with a gift voucher bonanza until the end of the year.
Customers can spend as little as BD50 anywhere in the mall and get the chance to win gift vouchers worth more than $20,000 from a range of luxury brands and designer labels.
Centre manager Jacques Mizen described the promotion as an opportunity for shoppers to 'entirely rejuvenate' their lifestyles as well as to treat themselves.
He added: "The campaign is aimed at making shopping at Al Aali a truly rewarding and memorable experience as it aims to add not just more value, but through the campaign also present shoppers with a host of brands and labels that can actually be termed as true luxury, yet affordable."
The gift vouchers cover some of the most renowned international brands in ladies fashion, kids wear, home furnishing and accessories, jewellery and watches, beauty and fragrances and there is also the opportunity to 'triple' the chances of winning when customers shop at sponsor outlets.
The complex has been open in Seef since 1996, is spread over 52,000 sqm, and also features an outdoor 'Restaurant Walk' area featuring Johnny Rockets, Nino, Nu Asia, CafŽ Lilou, Yo Sushi and Waterlemon while the complex houses Galler, Armani CafŽ and Costa.
The gift vouchers are sponsored by Rocco, Seventh Heaven and Sacoche, multi-brand stores that feature a range of high fashion designer brands for women, One Moment Please - designer brands for the little ones, unisex fashion by Armani Jeans and Guess By Marciano, bags and accessories by Bally, beauty and fragrances by Al Hawaj, Asghar Ali and Jashanmal, home accessories by Kartell and Jashanmal, alongside jewellery and watches by Devji Aurum, Rado and Bahrain Jewellery Centre.
