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Budding entrepreneurs

June 3 - 9, 2009
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Preparations are in full swing among teenage entrepreneurs and winners of inJAz Bahrain's annual 'company competition' - Khawla Secondary Girls School in Manama.

After winning the top spot challenged by seven other Bahraini teams, the talented teenagers aged between 16 and 18, are gearing up their presentation and interview skills to take on national champions from around the region in Lebanon, later this month.

As part of the competition the students had founded a business called Memories Company that offered customised photo albums in different sizes for all sorts of occasions.

Overjoyed at her team's success and convinced about the immense potential of girl-power, company president Roqaya Hameed, 18, said: "The most exciting part was to win and even beat the men's teams.

"We are really happy and proud as we know that we can do anything and that we can achieve everything. We are successful; we have made profit for the company, organised our stand at the exhibition and won. Now what can stop us?"

The team members were trained by volunteers from Bahrain's private sector. On founding Memories Co, the girls elected their organisation leaders and practised skills that form the foundation of any successful organisation.

Dalia Mohammed, 16, who assumed the role of marketing and sales director, said they used the Facebook social networking site, posters and a word-of-mouth campaign to spread news of their product.

She said: "It was a strenuous time when we learned a great deal on things like handling responsibility, working as a team, listening, motivating each other and respecting other opinions.

"We were successful because our product was unique; it was different and not easily available in the market. It was reasonably priced, personal and customised to different individuals. It kicked off because we related to another person and his needs."

The girls also realised their potential and for some it has enabled them to decide their future study plans and career options. Roqaya said: "We have also gained a great deal of confidence especially in convincing others about our product and ability to deliver.

"Never in our imaginations had we thought that we would be shouldering such huge responsibilities that most people take after graduating from university.

"It is a great programme that I will urge more students to take part. It gives you great exposure to the real world and they will be surprised to discover that with a little belief in themselves they can accomplish much more than they think."

Their Memories Company was established last November and issued shares of 500fils each and employed 21 members of staff in specialised departments - finance, human resources, public relations, production, marketing and sales and the executive committee for a minimum wage of BD2.

As per the competition rules, the company was dissolved after four months but by then it had sold 60 albums and had made a profit of BD182.900.

In this period the girls had to conduct the business like a regular commercial establishment. They conducted market research to assess the market, established quality control standards for their products, came up with a marketing and sales strategy, showed proper accounting systems and produced an annual report. They also gave a dividend to all their shareholders.

They were finally adjudged for the final report, a trade fair stand where they presented their products and services, gave a presentation and interview on the challenges faced in the actual running of the company.

Set up by Shaikha Hessa bint Khalifa Al Khalifa in 2005, inJAz Bahrain aims to help bring the kingdom into the global arena of financial and social development.

Driven by the private sector to educate and inspire young people, its core mission is to infuse 'entrepreneurial thinking in the hearts and minds of young people'. For more information log on to www.injazbah.org







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