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IN 2008, Zee Network, the world's biggest provider of Hindi programmes, launched Zee Aflam, a free-to-air television channel featuring Hindi films subtitled and adapted specially for Arab family viewing.
Showcasing Bollywood movies in four popular categories - romance, comedy, drama and musicals - ranging from the latest Bollywood blockbusters to timeless classics, the channel has quickly become one of the most popular home-entertainment channels across the region.
"That's why, on Friday, June 4, Zee Aflam wants nothing more than to celebrate its birthday with you, by doing what we do best: bringing you all the passion, all the excitement and all the charm of Bollywood - all in Arabic and all day long!" a spokesman said.
The 'Bollywood Bill Arabia' birthday celebration movie line-up is as follows:
1200 - Mujhse Shaadi Karogi (romance), starring Salman Khan, Priyanka Chopra and Akshay Kumar. After ladies' man Sameer (Salman) gets dumped and moves to Goa, he ends up falling in love with his new neighbour, Rani (Priyanka) - but his roommate, Sunny (Akshay), threatens to get in the way.
1430 - Taare Zameen Par (drama), starring Aamir Khan. A young, day-dreaming boy with poor marks at school is shipped off to a boarding academy where his full-of-life art teacher (Aamir Khan) helps him find his way.
1700 - All the Best (comedy), starring Sanjay Dutt, Ajay Devgan and Bipasha Basu. Sacked bank employee (Sanjay) tries to get his revenge against the bank by pulling a heist, but nothing goes as planned.
1930 - Devdas (romance), starring Shahrukh Khan, Aishwarya Rai and Madhuri Dixit. After his wealthy family prohibits him from marrying the woman he is in love with, Devdas Mukherjee's (Shahrukh) life spirals further and further out of control.
2200 - Rock On (musical), starring Farhan Akhtar, Arjun Rampal and Purab Kohli. Four friends reunite to relive their moments of glory as a rock band.
