Motoring Weekly

Trailer Tour a haven for technology enthusiasts

April 24 - 30, 2013
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Almoayyed Motors, the exclusive distributor of Ford in Bahrain, has launched a one of a kind tour in a 40-foot trailer that showcases Ford’s latest innovations.

Sandeep Mathur, general manager at Almoayyed Motors, said: “Technological advancements are the biggest selling points in the automotive industry. As a renowned brand, we want to demonstrate Ford’s hi-tech breakthroughs and allow our consumers to experience them firsthand through our tech tour that will be hosted in various locations throughout the kingdom.”

The trailer will contain three simulators that include examples of unique Ford technology, safety and innovations. A MyFord Touch station is featured in each simulator, allowing the participants to engage with a voice activated system that is connected to their mobile phones and MP3 players. It also provides them with the opportunity to interact with the easily accessible control buttons on the steering wheel and 8-inch touch screen.

Furthermore, the MyFord Touch station is equipped with two USB slots, one SD card slot, one RCA jack and 2x4-inch screens on the instrument pad.

Running until May 9, Ford’s Tech Trailer will be appearing in various locations across the kingdom and will provide everyone who is looking for genuine technological innovations with the opportunity to experience it firsthand with Ford.

For more information on Ford’s range of vehicles, visit Almoayyed Motors showroom in Sitra or call 17737373.







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