Flip through the latest issue of Gulf Weekly.
Novelist David Williams has a hit paperback novel on his hands which highlights English football fans abroad whose antics are being conducted by a secret group of activists based in the Gulf.
Desert England is flying off the shelves and it's not only become a summer hit with male readers but airhostesses too _- perhaps caught up in the fever of Gulf Air's link with Championship promotion contenders Queens Park Rangers.
The former journalist, now based in the Middle East conducting sports consultancy for a member of the Jordanian royal family, said: "It has been selling extremely well in the UK and has become popular among the football firms as well as people with connections to the Gulf states.
"My book was based on experiences as a follower of football abroad and living it up in the Middle East. I think every expat will see a bit of themselves in at least one of the book's characters.
"The book tackles serious issues like why many Brits have left England for the Middle East. It also touches gently on issues that don't reach the travel brochures like boozing, Indian labour, African business ladies and the like!
"The book by no means condones football hooliganism but merely takes a unique and different look at it. I feel there is something in it for any expat and while initially it was meant to be a bit of 'lads' book', it seems to have gone down really well with the women - especially the airhostesses!"
The crime novel features a detective's bid to uncover those responsible for football hooliganism and to bring them to justice.
It is staged just months before a decision by FIFA as to which country would have the prestigious honour of hosting the 2006 World Cup - England or arch-enemies Germany.
His investigations take him to the Gulf and whilst working undercover he unearths a series of dark secrets and double-crossing.
David, 36, from Wales, added: "The reaction has been overwhelming. It went down a storm in Dubai and sold out in pre-orders."
He has been interviewed in Time Out magazine and by various Dubai newspapers and radio stations and David is currently on a book tour taking in London and Cardiff which moves on to Leeds, Shrewsbury, Carmarthen, Llandudno and other towns and cities in the UK in the autumn.
In Bahrain, many England football fans are preparing to embark on a series of 'Barmy Army' trips abroad including the 2010 South Africa World Cup qualifying group match in Kazakhstan next summer.
And the last thing they want is trouble - this trip will simply be for laughs and the adventure.
One Bahraini expat businessman who is helping to plan the trip, said: "We'll all be dressed as Borat - and we've even found a dead-ringer of the star, an Indian friend, who is coming with us as our guest and mascot!"
Borat Sagdiyev is a fictional character created and portrayed by Sacha Baron Cohen. He is the eponymous protagonist of the movie Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, in which he plays a Kazakhstani journalist.
Borat's humour derives from his outrageous socio-cultural viewpoints, his violation of social taboos and his use of vulgar language and behaviour ... a bit like some English football fans abroad!
